This is not a pitch and I hope you are well to read my blog.
As a new generation of Public Relations practitioners, I am always challenging traditional marketing mindsets to push the bounderies of what can essentially be communicated to drive a leading healthcare brand and its products. To begin with, the pharmaceutical industry is not just about big bucks – each product takes years of research and millions of investments to make it to the market. But not many people are aware of that.
With the influx of the new media, all of a sudden, Public Relations gets an instant upgrade. PR version 2 entails more than press releases and press conferences, but instead is about being highly visible and constantly accessible whereever you may be!
Formally a health writer, reporting about health-related issues was my passion. Now, handling regional Public Relations in a multinational healthcare company based in Singapore, engaging stakeholders through greater awareness is my goal.
At the end of the day, medicines saves or prolongs lives. If one patient benefits from learning about more, we shall continue to spread the benefits through Public Relations…
