Filed under: Uncategorized | Tags: agency PR, in-house PR, return on investment
I’ve always been led into the debate of whether doing agency PR or doing in-house PR is better. I’ve seen broadcast and print journalists turn to work in agencies, capitalizing on their “famed” experience for credentials. For the past two years, I’ve been on the client side of PR and have no intention to cross to the other side of the fence.
The reasons are simple. Agencies are about pleasing the clients from the start of a pitch presentation to managing the bulk of work (usually through the nights) developing strategies and press kits. Then on the day of the press event, it’s all about being eloquent, making the journalists feel like VIPs and sticking to key messages.
It gets worst when the return on investment does not measure up. Either the news coverage is less than the client’s expectations or are not positive enough. This is when the whole equation of PR efforts does not measure up, making it a daunting task.
At least for me, I have the agency to shift the blame to. 
For more Guidelines and Tools For Effective Public Relations in a hospital setting, please upload the Association of Washington Public Hospital Districts handbook.
