Health PR v2

Back in Singapore, serving as a regional communicator, answering heaps of emails from internal customers makes up most of my day. I began to wonder, how much do I really know about PR?

Yes, I do give strategic counsel and advise for countries to roll out new campaigns and scientific data. But I am not in the frontline of handling external media. Maybe it’s a blessing in disguise as I am spared from the irony of pleasing difficult journalists on a day to day basis.

But PR cannot be remote. One needs to know his/her country well – demographics, government policies, people, language, culture, beliefs, trends and lifestyle. And every country is unique. In Asia, especially, it is non-homogeneous. For example, what may work in Hong Kong may not work in China, although they are under the same rule and consist of a majority of Chinese.

I may not have served PR locally but I do know the tricks by observing my colleagues in the region.

For more information on how to be the local angle to national stories, log on to: 101 Public Relations.