Tonight is my last night in Korea after being here for seven days. Having been in the beautiful Jeju island for the most of my stay, I finally had a chance today to see Seoul – the main pulse of the country. The city is bursting with energy and I could feel the rush – everyone seems to know where they are going and gets on with it swiftly. Dinner is eaten on time and by 9pm, most folks would either go for karaoke, beer or Soju-drinking or shopping at the shopping district that never sleeps – Dongdaemum.
The whole purpose of the reason I’m here was to run a regional press conference and attend a series of symposiums and brand meetings in conjunction with the 11th Biennial Meeting of the Asia Pacific Society for Sexual medicine (APSSM). The experience dealing with regional media was not new and everything went rather smoothly.
But what really impressed me was the way Koreans do PR. I had the privilege to work with my local Korean colleagues for this event. They were not only organized, efficient, co-orperative, but was also handling their non-English media very well. This was indeed valuable as it relieved us a lot of the onsite implementation work.
I also learned that PR is about relationship building and not just about sending out press releases or pitching to the media only when the occasion arises.
Will be on the early morning flight back to Singapore…so have to go now.
Kam sa ha mi dah!
