Filed under: Uncategorized | Tags: Material production, semiotic, PR toolkit
“We will be present at the Asian COGI in Shanghai!”, proudly proclaimed our Regional BU Head. This leads us to a very important regional event this year and the one with the most challenge. We will invite prestigious media from across Asia to attend not one, but two press conferences!
Work is underway to piece up the speakers’ topics, press materials, logistics arrangements etc. I am glad that with my design background, I am able to visualise the “look” and “feel” of these two events, starting with the backdrop production.
As Kress & van Leeuwan (2006, p225) puts it, material production is a semiotic resource made up of surface, substance and tools of production. When combines, the semiotic effects interact to produce meanings. This is what I hope to achieve with the press events – to educate the media and the general public on the meaning of healthcare for Asian women.
Kress & van Leeuwan (2006, p43) also describes that the image serves as the point of departure that anchors the message. Images are powerful, adding value to the mainly text based PR toolkit.
Imagine a journalist receiving a 3D press pack?
