Health PR v2

More and more companies are spending varying amounts of money on Public Relations by engaging the help of an agency, be it for a product launch, a crisis situation or for smaller ad-hoc projects.

The initiation of PR often starts with a press release, which can be released through news wires, one such industry-specific one is PR Newswire.

After the release, it involves money, and often costly. Money is spent on launching a press event to rolling out public outreach activities and promotionl materials. One such huge PR spending in recent history is in the political arena – Bush’s administration in the U.S.

This leads one to ponder if PR money is well spent, or should it be charged only when used?According to a PRWeb survey, 4 in 5 respondents (82%) prefer the pay-for-placement option such as PayPerClip over pay-for-placement agency, in-house PR, or combined.

PR should be valued as part of the marketing mix to effectively communicate and deliver marketing strategies and objectives.

Without any investment on PR, the organization, big or small, will be at stake.