Two months ago on August 1, the Institute of Public Relations Singapore (IPRS) successfully organised the “PR 2.0: Engaging Stakeholders in the New Media Landscape”, a full-day conference at the Suntec Convention Centre.
I was one of the eighty participants who had learnt a great deal from the prominent international media experts on how to turn the new media to our advantage.
The conference brought me to another dimension I never knew existed. It was a kaleidoscope of user-generated content at large. Unrestrained, unconventional, undeterred.
The potential of this new platform simply blew my mind!
Put it in PR terms, user-generated content such as blogs, online sharing, podcast etc have now surpassed traditional online forums or banner advertising. Word of mouth has now gone virtual. Media monitoring of blogs can even be done through a portal such as Technorati.
I shall now proclaim: PR folks, engage in new media! (But do not let your guards down…)
